Detroit: It grows on you.
THERE ARE CITIES THAT GET BY ON THEIR GOOD LOOKS. DETROIT HAS TO WORK FOR A LIVING.
— Elmore Leonard
When you live and work in a city with a tough reputation, there’s only one thing you can do: embrace it.
Our agency was faced with this dilemma in its new business efforts: clients who believed the best creative came from New York or the west coast. We wanted to change that perception, so we re-branded the agency and fully embraced our Detroit heritage as a hardworking marketing team producing industrial-strength ideas. The rebranding involved a new logo, redesigned web site, and ultimately a physical move from our location in the suburbs back into the heart of Detroit. And also a 300-pound cast-iron medallion stamped with our logo.